Marketing risk audit

Audit the risk hiding inside your growth engine.

A structured audit of channel concentration, spend exposure, attribution, vendor dependency, and compliance — scored 1–100 with a clear action plan.

The problem

Growth teams optimize for output, not exposure.

When one channel, one creative, or one platform drives most of the pipeline, a policy change or rate hike can hit revenue overnight.

  • Single-channel dependency that no one is tracking
  • Attribution risk that overstates winning channels
  • Claim, disclosure, and pixel-based compliance gaps
How Pure Alpha solves it

Marketing risk, scored like every other operating risk.

Open a marketing risk case, share your channel mix and policies, and get an AI-generated scorecard, red flags, opportunities, and a recommended action list.

  • Channel concentration and spend exposure scoring
  • Attribution and measurement risk findings
  • Creative, claim, and disclosure compliance review
  • Vendor and platform dependency assessment
Use cases

Where teams use it.

Founder-led growth

Pressure-test the growth model before raising or doubling spend.

DTC and ecommerce

Surface platform risk on paid social and the privacy-driven attribution shifts that follow.

B2B marketing leaders

Score channel diversification, vendor exposure, and review-cycle risk.

FAQ

Common questions

What does the audit cover?
Channel concentration, spend exposure, attribution and measurement risk, creative and claim compliance, and vendor dependency.
Do I need to connect ad accounts?
Not for the first review. Provide your spend mix and any compliance docs and the AI generates an initial scorecard.
Who is this for?
Founders, CMOs, and growth leads who want a clear risk read on their marketing stack.

Open your first case in under three minutes.

Free during preview — no credit card. Get a 1–100 risk scorecard and a clear next-action plan.

AI-generated audit for informational purposes only. Not legal, tax, or advertising-compliance advice.

Start your first risk case — or book a review with our team.

Open a case in under three minutes, or schedule a guided review with a Pure Alpha analyst.